Insights

Deep tech go-to-market, AI adoption that survives contact with real teams, and what AI search means for how buyers find you. Every figure carries a named source, and the ones that cannot be sourced are labelled.

Deep tech traction: what counts as proof before revenue

What investors accept as traction between TRL 6 and 9, the six-layer traction stack, and why a working prototype is not commercial readiness.

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Why strong technology loses the pitch

Investor narrative for deep tech: the two-layer structure, which techniques hold up, and the five pitch claims that turn out to be folklore.

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Why borrowed prompts write like everyone else

Prompts are not context. The seven-layer context stack, the curated voice set, the interview loop, and what the evidence says about disclosure and skill loss.

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Onboard AI like a colleague, do not just buy it

Why software procurement misfits AI deployment, the four states from access to value, how the hiring metaphor maps to governance, and where it misleads.

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